Corporations, Corporate Identity, and Imperial Architectures?

Corporate identity strategy: empirical analyses of major ASEAN corporations

This paper examines corporate identity on three different levels: regional; national and industrial. It then empirically integrates corporate identity with strategy within ASEAN corporations. Multi-leveled analyses are drawn from statistical results obtained from an already established database of 109 ASEAN public-listed companies. It seeks to relate corporate identity to the anatomy of strateg...

Multinational Corporations: Corporate Social

The aim of this paper is to identify contribution from MNCs from Australia in Thailand in the form of corporate social responsibility (CSR). The key focus is given to the analysis of CSR activities from MNCs in an effort to fight poverty in Thailand. Secondary data was collected from two MNCs in Thailand. The results of this study identify two key themes: (1) climate change and poverty, and (2)...

Corporate identity, corporate branding and corporate marketing

Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...

Corporations and the Financing of Innovation: The Corporate Venturing Experience

This paper examines the experience of corporate venturing activity in the United States. We present a history of corporate venture programs and the motivations for such programs. We then explore a detailed history of corporate venture investments over the past twenty years. We find that the majority of corporate venture investments go to investments in related technologies. These investments ar...

The Corporate Secret Identity